freakonomics o como los mexicanos nos convertimos en paradigma mercadológico

[koyuca]

freakonomics es el título de uno de los libros más vendidos en los eua

la premisa del texto es simple: todos los humanos tendemos a hacer casi cualquier cosa por obtener lo que queremos

más aún, los autores inician el texto con el tema de "hacer trampa" -- cheating-- tema muy cercano a nuestros coranzoncitos mexicanos :D


Who cheats? Just about everyone . . . How cheaters cheat, and how to catch them . . . Stories from an Israeli day-care center . . . The sudden disappearance of seven million American children . . . Cheating schoolteachers in Chicago . . . Why cheating to lose is worse than cheating to win . . . Could sumo wrestling, the national sport of Japan, be corrupt? . . .

curiosamente introducen un elemento intersante: si hacer trampitas es común y corriente entre los seres humanos, entonces puede ser benéfico --en el esquema general del mundo :D-- alentar ciertas maneras de hacer trampitas, por ejemplo, la evasión de impuestos a través de actos de beneficiencia pública

el texto no deja de ser interesante porque pone sobre el tapete el carácter atractivo de muchas actividades humanas que resultan, desde cierta perspectiva, moral y éticamente reprobables, convirtiendo dichos comportamientos humanos en material mercadeable en múltiples actividades del marketing moderno como por ejemplo, esquemas de incentivos para la fuerza de ventas, posicionamiento de marcas y nuevos productos, etc. etc.

un texto hasta divertido y con datos interesantes que simplemente demuestran que el comportamiento humano está cada día más definido por el mercado

recomendable sin duda alguna

:D
:D:D

ps enlace: http://www.freakonomics.com/

[Spiderman]

Vaya, muy interesante, Koyuca, lo leeré con calma... sin hacer trampas.

Saludos

:015:

[koyuca]

más aún sobre el texto y una hipótesis muy interesante:


In fact, I would bet that a lot of readers, like me, will end up convinced of a number of things despite themselves. Take, for example, the chapter on the dwindling crime rate during the 1990s. Levitt begins by examining the most common explanations—many of which, by the way, came from the same people who all along had been predicting a crime surge during that time. A quick search on the LexisNexis database for articles published between 1991 and 2001 brought up this chart of the "phalanx of hypotheses to explain the drop in crime".
evitt then deals with each explanation one by one, providing plenty for both liberal and conservative to chafe at. Going against liberals, he discredits the theories of tougher gun control, concealed-weapons laws, gun buybacks, and the strong economy (a Democrat was in the White House), while demonstrating that increased reliance on prisons had some effect. Going against conservatives, he pokes holes in the theories of increased use of capital punishment, right-to-carry laws, and innovative policing strategies. What did account for the drop then? Well, as I mentioned, increased reliance on prisons contributed (about 10%). Also, changes in crack and other drug markets (15%), though Levitt is quick to point out that "crack was responsible for far more than 15 percent of the crime increase of the 1980s. In other words, the net effect of crack is still being felt in the form of violent crime."

So, we have accounted for some of the crime drop, but surely there was another factor. Yes, it's true, but that other factor was never mentioned during the 1990s and the first couple years of the new century. According to Steven Levitt, the single greatest contributing cause of the decline in the crime rate—brace yourself—was the Roe vs. Wade decision, way back in 1973. enlace: http://www.englishrules.com/archives/2005/freakonomics.php

que caso es el de roe vs. wade?
simplemente el derecho al aborto voluntario en los estados unidos

así es amiguitos: el factor más importante en el descenso de los crímenes en los eua, fué el derecho al aborto al reducir espacios al crimen organizado, por todo lo que implica la estructura clandestina del aborto

interesante, iluminador y sin duda provocativo

[Spiderman]

Aún más interesante... :015: